What we look for
The audit request is designed to identify where visibility or conversion is being constrained. Depending on the site, we may review organic search structure, local presence, AI-search readiness, technical accessibility, page quality and the path from traffic to enquiry.
Search
Indexation, important pages, search intent, internal links and obvious organic visibility gaps.
Local
Google Business Profile alignment, service-area signals and local landing-page quality where relevant.
AI Search
Entity clarity, answer structure, source readiness and technical access for emerging search experiences.
Website
Performance, messaging, conversion friction and structural issues that weaken the value of existing traffic.